La Roche-Posay

La Roche-Posay

La Roche-Posay

La Roche-Posay

La Roche-Posay

Rebrand Passion Project

Rebrand Passion Project

Rebrand Passion Project

Rebrand Passion Project

Rebrand Passion Project

La Roche-Posay is a popular drugstore skincare brand that originated in France in 1975. Since then, the cult-favorite brand has developed a devoted audience and expanded into the US market. My goal was to rebrand and modernize the company's logo, color pallete, packaging and photography style by creating a style guide. It was important to incorporate original elements of La Roche-Posay for authenticity and brand recognition. 

La Roche-Posay is a popular drugstore skincare brand that originated in France in 1975. Since then, the cult-favorite brand has developed a devoted audience and expanded into the US market. My goal was to rebrand and modernize the company's logo, color pallete, packaging and photography style by creating a style guide. It was important to incorporate original elements of La Roche-Posay for authenticity and brand recognition. 

La Roche-Posay is a popular drugstore skincare brand that originated in France in 1975. Since then, the cult-favorite brand has developed a devoted audience and expanded into the US market. My goal was to rebrand and modernize the company's logo, color pallete, packaging and photography style by creating a style guide. It was important to incorporate original elements of La Roche-Posay for authenticity and brand recognition. 

La Roche-Posay is a popular drugstore skincare brand that originated in France in 1975. Since then, the cult-favorite brand has developed a devoted audience and expanded into the US market. My goal was to rebrand and modernize the company's logo, color pallete, packaging and photography style by creating a style guide. It was important to incorporate original elements of La Roche-Posay for authenticity and brand recognition. 

La Roche-Posay is a popular drugstore skincare brand that originated in France in 1975. Since then, the cult-favorite brand has developed a devoted audience and expanded into the US market. My goal was to rebrand and modernize the company's logo, color pallete, packaging and photography style by creating a style guide. It was important to incorporate original elements of La Roche-Posay for authenticity and brand recognition. 

After:
After:
After:
After:
LRP brand identity-03
Before:
Before:
Before:
Before:
LRP_Before

Made with: Adobe Illustrator

Made with: Adobe Illustrator

Made with: Adobe Illustrator

Camryn Finkner 2024
Resume and references available upon request.