This paid social media campaign for FreedomCare, a homecare client, was crafted to celebrate the impactful stories of four caregivers. Each ad highlighted their personal journeys in caregiving and the meaningful role they play in the lives of their loved ones. To create a narrative that resonated with audiences, I began by storyboarding in Figma to map out each frame, then moved to AfterEffects for editing, producing videos in both 1x1 and 9x16 formats optimized for Meta platforms. The series achieved high engagement, becoming one of the top-performing campaigns of the month.
This paid social media campaign for FreedomCare, a homecare client, was crafted to celebrate the impactful stories of four caregivers. Each ad highlighted their personal journeys in caregiving and the meaningful role they play in the lives of their loved ones. To create a narrative that resonated with audiences, I began by storyboarding in Figma to map out each frame, then moved to AfterEffects for editing, producing videos in both 1x1 and 9x16 formats optimized for Meta platforms. The series achieved high engagement, becoming one of the top-performing campaigns of the month.
This paid social media campaign for FreedomCare, a homecare client, was crafted to celebrate the impactful stories of four caregivers. Each ad highlighted their personal journeys in caregiving and the meaningful role they play in the lives of their loved ones. To create a narrative that resonated with audiences, I began by storyboarding in Figma to map out each frame, then moved to AfterEffects for editing, producing videos in both 1x1 and 9x16 formats optimized for Meta platforms. The series achieved high engagement, becoming one of the top-performing campaigns of the month.
This paid social media campaign for FreedomCare, a homecare client, was crafted to celebrate the impactful stories of four caregivers. Each ad highlighted their personal journeys in caregiving and the meaningful role they play in the lives of their loved ones. To create a narrative that resonated with audiences, I began by storyboarding in Figma to map out each frame, then moved to AfterEffects for editing, producing videos in both 1x1 and 9x16 formats optimized for Meta platforms. The series achieved high engagement, becoming one of the top-performing campaigns of the month.
This paid social media campaign for FreedomCare, a homecare client, was crafted to celebrate the impactful stories of four caregivers. Each ad highlighted their personal journeys in caregiving and the meaningful role they play in the lives of their loved ones. To create a narrative that resonated with audiences, I began by storyboarding in Figma to map out each frame, then moved to AfterEffects for editing, producing videos in both 1x1 and 9x16 formats optimized for Meta platforms. The series achieved high engagement, becoming one of the top-performing campaigns of the month.
The Rodriguez Family Story
The Rodriguez Family Story
The Rodriguez Family Story
The Rodriguez Family
Miranda's Story
Miranda's Story
Miranda's Story
Miranda's Story
The Salley Family Story
The Salley Family Story
The Salley Family Story
The Salley Family
Latoya's Story
Latoya's Story
Latoya's Story
Latoya's Story
Made with: AfterEffects
Made with: AfterEffects
Made with: AfterEffects
Camryn Finkner 2024
Resume and references available upon request.